Finding: Expect to lose 20% of your audience within the first 10 seconds of playback

Our research yielded some compelling findings, including surprisingly high levels of initial viewer abandonment. For instance, our sample showed that, on average, nearly 20% of the audience that starts watching a given video clip will abandon it within the first 10 seconds of playback. So if your online video campaign has 10 million viewers, 2 million of them saw less than 10 seconds of it. Ouch.

결과: 20%의 시청자들이 영상 시작 후 첫 10초만에 나갈것이다

조사했는데 20%의 시청자들이 10초만에 이탈함

Above is a graph that summarizes average video abandonment by time spent viewing, which shows a consistent rate of viewer drop-off. Within the first 30 seconds of a video, you can expect to lose 33% of your viewers. At 60 seconds, 44% of the audience that started viewing the clip will have left. And so on.

위 그래프에 따르면 영상 시작 후 첫 30초만에 나가는 사람들이 33%이며 영상의 60초 지점에는 시청자들의 44%가 나가버렸다.

좀 오래된 옛날자료긴 한데 다들 그냥 참고하라고 ㅇㅇ

번역 끝 추천좀

메리크리스마스